Easy ways to get better clients as a ghostwriter

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    When I started my writing career my main focus was on creating content. I was more concerned about how I will create content for my clients than getting clients therefore I suffered for a few months before I realized that having clients and creating good content both are equally important. Having good clients for a ghostwriter is extremely important for his or her growth as a professional and one can get such clients by having a proper discussion before they finalize their contract so that everything about the client becomes clear before the work starts. What other ways can a ghostwriter get better clients?

    • This topic was modified 8 months, 1 week ago by louisdale.

    Hi Louis! I’m Carlos, currently the Marketing Manager of Cyber Secure Central, and I was also a ghost/content writer for some time. To get better clients, I’d suggest you to:

    1. Have a goal when starting out: How much would you really want to earn by being a content writer, and how many clients/deals do you need to get by doing this? This will help you work towards a clear end. DO. THE. MATH!


    Useful resources on this: Check okdork.com, great marketing blog with really actionable advice.

    2. Have a portfolio, and offer free consultations for new clients: Most people don’t know what they want or need, so an excellent way to get started working for them is to tell them precisely what their needs are content-wise. Make sure to be helpful and not overly sales-y. I assure you that this will get you the best possible response, as you’ll be seen as someone that genuinely wants to help.


    3. Get Grammarly Pro: I found that getting the paid Grammarly service helped me dramatically improve my quality and efficiency… I was making mistakes I didn’t even know about! Polishing your quality is key to getting better clients and keep your growth as a writer ongoing. Also, having some expenses helps you get off your ass and start getting jobs!


    4. Upsise your deals: What can you bring to the table that your competitors can? A bit of design? Access to good stock pictures?

    I also recommend an Envato subscription, with basic Canva or Illustrator/Photoshop skills. Of course, not all of your added value needs to come from design; this is just a nice idea that doesn’t cost too much or takes much time, and that businesses appreciate.


    5. Use LinkedIn and filter by Content, then search for keywords in your area, such as ‘ghostwriter’ or ‘content writer’. People all over the world are looking for someone like you. You just need to get talking to them!






    Thanks for the detailed and insightful advice. This is a useful resource to any freelance writer, not just ghostwriters. I am a freelance business plan writer, and found this to be quite helpful.


    Carlos, thanks for the interesting response. Could you please advise me too, how to get better clients as a digital marketing freelancer? I have studied marketing at university, worked for two years in a marketing firm, and am now pursuing the path of a freelancer. I have the education and background, but need a bit more direction as a digital marketing freelancer.


    Hi J!

    In marketing, to freelance, you need to specialize. The most important thing you can do is which side of marketing do you want to target (copy, social, managerial, etc.) and pursue it. Then, the same career recommendations that I offered Louis apply:

    1. Find tools that help you do your job and learn to use them.

    2. Know your target income and what do you need to do to get there.

    3. Find a way to upsize your value by adding incrementally awesome skills.

    4. Provide value up-front, and try to have something to show for it.

    5. Look for jobs in places where people are already offering them.


    I hope these recommendations help you get started. I wish you the best of lucks!



    Thank you so much! I think specialising is key.


    Did you know that 36% of US workers, 57.3 million, are freelancers who work remotely. They contribute $1.4 trillion to the US economy every year. 30% up from 2016. Remote work is the future, which raises cybersecurity concerns. This rise in the number of freelancers has contributed, to a certain extent, to the rise in cybercrime exploiting related vulnerabilities. Freelancers and the people hiring them need to be aware of this, as both groups are quickly becoming very popular targets for cyber criminals.


    Amazing piece.

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